Sanchang Foods at THAIFEX 2026: Conversations, Product Tasting, and New Opportunities

THAIFEX – Anuga Asia 2026 brought together food brands, distributors, retailers and manufacturers from across the world in Bangkok this May. Among the exhibitors was Sanchang Foods, presenting its latest oat-based products and meeting partners from a wide range of international markets.

The event brought together food brands, distributors, retailers and manufacturers from around the world, providing an opportunity to exchange ideas, explore market trends and discuss potential cooperation.

At the exhibition, Sanchang Foods showcased its oat-based product portfolio, including oat clusters, oat bars and instant oatmeal products. Throughout the five-day event, visitors from Malaysia, India, Japan, Russia and other markets stopped by the booth to sample products and learn more about the company’s OEM & ODM capabilities.

Product tasting sessions generated particularly positive feedback. Many visitors commented on the texture, flavor combinations and ingredient quality of the products. Oat clusters attracted strong interest for their crispy texture and rich inclusions, while oat bars were well received as convenient snack options for modern consumers.

One observation from the exhibition was that many buyers were already familiar with oat-based products and healthy snacks. However, several visitors noted that the products presented by Sanchang Foods offered distinctive flavor combinations and ingredient profiles compared with similar products available in their local markets. This feedback was especially encouraging and led to a number of in-depth discussions about future cooperation opportunities.

Beyond product tasting, conversations often focused on product customization, packaging formats and market-specific requirements. Different markets have different consumer preferences, and these exchanges provided valuable insights into how oat-based products continue to evolve across Southeast Asia and other international regions.

The exhibition also provided an opportunity to meet existing contacts in person and establish new connections with potential partners. Face-to-face discussions allowed for a deeper understanding of customer needs and helped create a stronger foundation for future cooperation.

For Sanchang Foods, THAIFEX 2026 was not only an opportunity to present products, but also a valuable chance to listen, learn and better understand market demand. The conversations and feedback received during the exhibition will continue to support future product development and OEM & ODM projects.

We would like to thank everyone who visited our booth during THAIFEX 2026. We look forward to continuing conversations with food brands, distributors and retail partners from around the world.